How do we power our lives? Our ads for nonprofit org
The Switch Is On (part of
Fenton Communications' multichannel campaign) emphasize the cost savings, efficiency, and environmental benefits of home electrification — and the seamless integration of electric appliances into our household and family activities. The series was developed and produced with different communities in mind: in English, Spanish, Mandarin, and Tagalog.
The second long-form video released by
Alexandria Ocasio-Cortez for Congress, and a central component of the campaign's
online get-out-the-vote efforts on election day, June 26th — when Alexandria prevailed over NY14's 20-year-incumbent in one of the most stunning electoral upsets in recent memory. "See What's Possible" offers a window into the lives, struggles, and burgeoning political activism of some of those who call New York's 14th district home. The constituents' stories, their appetite for change, affirms that a bold new political vision is possible.
DeAndrea Salvador's campaign for North Carolina State Senate focused on issues critical to suburban Charlotte voters: education, healthcare, infrastructure, and the economy. We produced ads spotlighting each of these issue-areas, as well as two biographical spots (see above and below). DeAndrea won the election — and flipped her seat from red to blue, one of only two NC State Senate candidates to do so in 2020. When she was sworn into office in January 2021, DeAndrea became the
youngest member of the North Carolina State Senate and the
youngest Black woman ever elected to the office.
During the 2018 midterm cycle,
Build the Wave — a progressive political organization — worked to turn out Millennial and Gen-Z voters. We produced three videos for the org, focusing on:
politically engaged high-school and college students (above);
the history of voter suppression as experienced by a 100-year-old woman; and
an activist inspired by her young daughter. Between October 25th and November 6th, the videos received more than 900K views — contributing to the participation of thousands of volunteers who sent 1.2 million text messages on behalf of Democratic candidates.
A series of three web videos for
Chris Hurst's successful 2017 campaign for delegate. Because Chris was well known to the voters of Southwest Virginia — as a local news anchor and unwitting player in a tragic national news story, after girlfriend and fellow broadcast journalist Alison Parker was shot and killed on air — an expository introduction wasn't necessary: each web video is, instead, thematic. Following his victory, the
centerpiece video (above) was shared by people across the country — including Julianne Moore, "Moms Demand Action" founder
Shannon Watts, and Rachel Maddow (who also featured an
excerpt of the video on her May 31, 2018 broadcast).
A succinct introduction to Virginia's Elizabeth River and the
Elizabeth River Project, a non-profit organization working to restore the river. The promo is designed to appeal to younger viewers, including those without a predisposition toward science or environmental issues. It relies on images and music rather than facts and figures to dramatize the modern history of the river — from the 1920s to the present. Short, dense, fast, and visually and aurally arresting, it was created with contemporary social media sharing practices in mind.
The first in a series of commercials produced for the clothing company
Matro. Featuring one of the Matro spokesmodels — a combat-wounded Afghan War vet — this spot emphasizes the brand's core principles of athleticism, professional achievement, and personal well-being: success in spite of the odds.
A panoramic adventure tracking two young men as they navigate the constellation of their youthful relationships and endeavor to discover the secret they're sure is behind a classmate's disappearance. Starring Ray Huth, Colin McLaughlin, Alex Recore, Sam X, and Danielle Blevins.
